Do The Running Man
I can finally announce my record! The damn thing comes out in 2 weeks. Sooooo Nike does this series where they ask producers to make a continuous 45 minute piece of original music meant for people to jog to. I made one and it comes out June 24th exclusively on iTunes. The only catch is I don’t run. In fact I said it in the official press release:
“I don’t really run. Yet when Nike asked me to do this track I was smitten. There was a musical challenge there, and I got excited. I’ve been producing mostly uptempo electro tracks as of late, but my background is hip-hop and I think you can hear it in my choice of sounds. I wanted this record to showcase my current style, but I also didn’t want to stray away from hip-hop completely. That’s why you find guest rap verses in the mix, plenty of chopped & screwed vocals, and a hefty dose of drums breaks that are surely more block party than Ibiza.” — me
45 minutes. It’s like making an album. I laughed. I cried. I woke up my neighbors way too many times. But it’s done and it’s coming out. The only guest is my homie Kid Cudi. Everything else is instrumental. Keep your eyes and ears peeled!
Shout out to Dust La Rock with the killer artwork as always. Oh and shout out to Pitchfork who ran the exclusive story this morning and called me “Kanye/Jay-Z/Kid Sister collaborator”. That’s got a nice ring to it.

