Picture taken July 2008

Some of you know that I have a (sort of) brand called Sunglasses Is A Must. It’s just the name I use when I collaborate with other brands to make clothes, accessories and whatnot. I’ve had a couple of tees with Sixpack, my first ever tour tee with Kiser, my Capture The Flag cap with New Era x Skoold In Korectnuss, and even Kidrobot’s Grateful Bear bore the SIAM logo.

In 2007 I started a project with Zoo York and enlisted the help of my 2 most trusted designers, the closest I have to partners in SIAM: Dust La Rock and Cody Hudson. We started working on a pack that would include a varsity jacket, a skateboard shaped like sunglasses (which can really be skated on) and a tee.

Working with big brands can be tricky though because there’s marketing budgets and cycles and all sorts of red tape. But Zoo were always supportive, in large part thanks to our homie Kimou (Grotesk)’s involvement. Last year I got a sample of the deck, pictured above. I wanted to blog it so bad, but I couldn’t… Well, unfortunately the project is dead so here it is folks, my skateboard… my skateboard that you’ll never have! Haha. Don’t worry though, we’ve always got more goodies in the oven.

Tags: Cody Hudson, Dust La Rock, Sunglasses Is A Must, Zoo York

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