If you’ve walked around the mean streets of New York in the last 2 weeks, you may have seen one of these snazzy Bushmills billboards, including this one with the FG crew next to the Alife Rivington Club. Or maybe you saw the Chromeo one in Williamsburg which is, oh I don’t know, 20 times bigger:
They actually painted them! It was a real trip to watch this guy paint my brother’s sideburns.
For more pics of the campaign you can check out the Bushmills Facebook page.
Here’s a behind-the-scenes video from the shoot itself, at Jonathan Mannion’s fabled studio.